Beyond the Grid Vol. 06 - “UPS, NYFW, and a Different Kind of Delivery”

UPS and New York Fashion Week don’t sound like an obvious pairing—but in 2022, they teamed up to support emerging Black designers as part of their Be Unstoppable and Proudly Unstoppable initiatives.

This was one of those jobs where I had to read the brief twice.

The collaboration included a full capsule collection, runway presentations, and an event that went far beyond just shipping boxes.

I was brought on to produce the video and interview series that told the story behind the campaign—working with IMG, stylist Ugo Mozie, and UPS CMO Kevin Warren to help shape how this all came together. It was one of those rare times where a global brand put real weight behind what they said, from investing in In the Blk to spotlighting designers whose work deserved a bigger stage.

We shot behind the scenes, interviewed the team, and followed the designers as they brought their visions to life. I loved the energy of this one—less about fashion week hype, and more about purpose, people, and how good ideas can move just as fast as packages.

Here are a few moments from that week.

The UPS truck that held a front-row spot—parked right outside the NYFW shows all week.

Behind the scenes of our interview setup with my wife and business partner, Sofia Dunin, and the king of sound, Mike with the mics.

Ugo Mozie doing his thing in front of the UPS truck. One of the many great humans involved in this project.

Everyone thinks NYFW is all glamour—but this is what it really looked like heading out for lunch between interviews. Easily the coldest I’ve ever been.

Kevin Warren interviewing Ugo Mozie for our video series. On the right, my DP Tyler Maxwell fully locked in on his dual-camera setup.

Kristin & Kofi of Third Crown, behind the scenes as they prepare for their moment.

The women behind House of Aama, calm and collected amid the backstage chaos of the Shows.

Jameel Mohammed of Khiry, captured in one of my official portraits.

Chanel Iman & Ugo Mozie, standing in front of the UPS capsule collection he designed.

From the designers to the team behind the scenes, everyone brought something special to the table. It was a reminder of how creativity can drive change—one package at a time. Stay tuned for more behind-the-scenes insights from future projects.

Benny